Opdivo Advertisement Analysis. Medical Commercials Are

Opdivo Advertisement Analysis Medical commercials are something that the general public have learned to phase out if it has nothing to do with them or anyone they know. These prescription drug advertisements are usually jam-packed with too much information and often leaves their audience snoring. However, the newest commercial for Opdivo (Nivolumab) recently caught my attention. Through its use of emotional tones, symbolic visuals, and hopeful tagline, Opdivo is able to capture the interest of someone suffering with certain diseases and inform them about their product. The history of drug advertisements is a long one, and Opdivo’s â€Å"New Hope† commercial simply adds to its legacy by using the following aspects to grab their audience’s†¦show more content†¦As these patients gather in the park, the sun rises over the cityscape, like a beacon of hope; a symbol of a life longer lived. This tactic of emotional persuasion is proven effective by an uploader on Youtube that put in the description of their uploaded video, â€Å"I love this ad. When I first saw it, I thought Utopia had come to Earth†¦. It is so optimistic that you almost feel bad for not having the thing they’re curing,† (Opdivo Commercial). However, many critics of the commercial stated that the advertisement hypes the product to an unforgiving degree and delivers too many misconceptions. â€Å"A chance to live longer† seems to over-promise the drug’s effectiveness and can cause confusion amongst patients. A writer for The New York Times wrote that he would have been convinced by the advertisement, â€Å"If it weren’t so utterly misleading and exploitative,† (McCaffrey, Kevin). This is due to the fact that the narrator lists the serious side effects of the medicine in a too-casual tone as the commercial shows the families smiling and laughing together. Adding to those flaws, there is also a lack of racial diversity in the commercial. There are three sets of families in the advertisement,

Adr †Alternative Dispute Resolution Free Essays

ADR is an assortment of systems in which conflicts can be resolved without litigation and the courts. Types of alternative dispute resolution are arbitration, mediation, and negotiations. Without the litigation process, alternative methods provide fast and efficient results without the high cost and long litigations (Cheeseman R. We will write a custom essay sample on Adr – Alternative Dispute Resolution or any similar topic only for you Order Now Henry). Learning Team Dispute Conflicts, disputes, or disagreements among team members will be initially settle and handle through proper communication and negotiation between team members. ADR will be exclusive for those disputes and problems that can not be resolve in a timely manner and are affecting the team to achieve goals and deliver their projects. Some conflicts are necessary to bring new perspectives and different points of view among a diverse group of people. They enhance positive productivity, responsiveness, and effectiveness in achieving goals. Disagreements that are subject to an alternative dispute clause †¢ Violation of conduct code. †¢ Lack of participation. †¢ Minimum communication. †¢ Poor performance. †¢ Negative attitude toward the team. Late delivery of assignments that can affect the team members. Type of Alternative Dispute Resolution for Learning Team This type of ADR will be used to resolve disagreements among the learning team members during the length of this course, and will be suitable for use by any learning team in any course of the program. Mediation This method involves an attempt by the team members to resolve the dispute with the help of a neutral third party; in this case the mediator will be the instructor. The instructor’s role will be advisory, he or she may offer suggestions but the resolution will be made by the team members themselves.Mediation proceedings will be confidential and private. The team members will be in control of the outcome for the settlement of the dispute. In mediation, the third neutral party is involved to help facilitate the teams own settlement process. They will agree to the procedures and to the individual who will assist in the dispute resolution process (LLL, 2010).Reference: Cheeseman R. Henry 2010 Chapter 3: Judicial, Alternative, and Online Dispute Resolution ‘Lectric Law Library. (2010). A Beginner’s Guide to Alternative Dispute Resolution. How to cite Adr – Alternative Dispute Resolution, Papers

Dorothea Lynde Dix free essay sample

An Amazing woman Ladies and gentlemen, it is indeed an honor and a privilege for me to have the opportunity to honor one of the most amazing women of the 19th century: Throated Lynda Dixie. From her humble beginnings in a pine shack in Maine where she suffered emotional and physical abuse at the hands of her father, Throated worked to educate herself in the sciences, literature and divinity. After leaving home at age 12, she began teaching while still a teenager.She began her lifes work of reform and social change by convincing her grandmother to establish a charity school for poor children on he grounds Of the Dixie family home in Boston. Throated also had several books published during this period one of which has had 60 different editions in the United States. Dry. William E. Changing, a Lacertian minister, taught a faith of love and social conscience. Through her friendship with Dry. We will write a custom essay sample on Dorothea Lynde Dix or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Changing, Dixie was inspired to develop her own personal mission of faith through works which ultimately led to her self-financed career in social reform.Throated suffered a complete mental and physical breakdown in 1836. While recovering at the English country estate of Mr.. Mrs.. William Rotenone, Throated became acquainted with Dry. Samuel Take whose Quaker father had established York Retreat, Englands most progressive asylum for the insane. The Takes believed that mental illness could be subdued, even cured, if the patients were treated with kindness and respect. York Retreats philosophy and values formed the basis of Dies crusade for the mentally ill.With an inheritance from her grandmother, savings from teaching and royalties from her books, Throated was financially secure. She traveled extensively searching for a career. While teaching a Sunday School class at the East Cambridge House of Corrections, she was shocked to find that the mentally ill were housed in the same facilities as criminals. And, she was appalled at the conditions in which both groups were kept. She had found her career and her cause. Traveling over 60,000 miles surveying thousands of institutions and meeting over 9,000 mentally ill or physically handicapped people, Throated kept detailed notes.These notes served as the basis for her Memorials carefully written, lengthy reports telling of the horrific conditions she had found in her travels: mentally ill patients caged, beaten, chained, deprived of fresh air and sunlight, poorly fed, given no medical care, lithely and lying in their own excrement. These Memorials were presented to legislatures beginning in Massachusetts. Through her tireless efforts, many new hospitals for the mentally ill were established or existing institutions were expanded and reformed.Throated didnt stop with state governments. Her Memorial to the Congress of the United States sought to have millions of acres of land set aside for a perpetual fund for the care of the indigent insane. After years of effort, a bill was passed by both houses of Congress but vetoed by President Pierce. Going to Europe, Throated continued her campaign for mental health form. In 1861 , with the outbreak of the Civil War, Throated went to Washington, DC and campaigned for the establishment of a nurses corps to serve on the battlefield.Named the Superintendent of the United States Army Nurses Corps (one of the first women to receive such a high government appointment), Throated brought her inexhaustible zeal and sense of mission to this Herculean task. She held this post until the end of the war in 1866. Returning to her campaign for mental health reform, Throated finally retired to an apartment at the New Jersey State Hospital in Trenton, an institution he had long called her first-born child in 1881. Throated, you are one off kind.