Opdivo Advertisement Analysis. Medical Commercials Are

Opdivo Advertisement Analysis Medical commercials are something that the general public have learned to phase out if it has nothing to do with them or anyone they know. These prescription drug advertisements are usually jam-packed with too much information and often leaves their audience snoring. However, the newest commercial for Opdivo (Nivolumab) recently caught my attention. Through its use of emotional tones, symbolic visuals, and hopeful tagline, Opdivo is able to capture the interest of someone suffering with certain diseases and inform them about their product. The history of drug advertisements is a long one, and Opdivo’s â€Å"New Hope† commercial simply adds to its legacy by using the following aspects to grab their audience’s†¦show more content†¦As these patients gather in the park, the sun rises over the cityscape, like a beacon of hope; a symbol of a life longer lived. This tactic of emotional persuasion is proven effective by an uploader on Youtube that put in the description of their uploaded video, â€Å"I love this ad. When I first saw it, I thought Utopia had come to Earth†¦. It is so optimistic that you almost feel bad for not having the thing they’re curing,† (Opdivo Commercial). However, many critics of the commercial stated that the advertisement hypes the product to an unforgiving degree and delivers too many misconceptions. â€Å"A chance to live longer† seems to over-promise the drug’s effectiveness and can cause confusion amongst patients. A writer for The New York Times wrote that he would have been convinced by the advertisement, â€Å"If it weren’t so utterly misleading and exploitative,† (McCaffrey, Kevin). This is due to the fact that the narrator lists the serious side effects of the medicine in a too-casual tone as the commercial shows the families smiling and laughing together. Adding to those flaws, there is also a lack of racial diversity in the commercial. There are three sets of families in the advertisement,